Establishing the User Journey - UTM Tracking via Salesforce
At Net Impact, we track event and program registration using Salesforce. All user information is stored within Salesforce and it is easy to see the relevant information. However, we were not able to easily determine a user’s journey within Net Impact. In other words, we had no way of determine all the touchpoints or ways users interacted with Net Impact and it’s other brands during a time frame. As a result, we were at a loss as to what drove users to our programs and what kept users engaged with our brand over time. We decided that we needed a way to track all the times a user interacts with our brands and what brings keeps them coming as well as what causes them to lapse.