I am Kritashi
CRM | EMAIL MARKETING | E-COMMERCE
I’m best known for my work in email marketing. I’m a Salesforce Certified Pardot Specialist and I create email templates, engagement programs (aka drip campaigns), and build reports using B2B Marketing Analytics. Using data-driven marketing techniques, I’ve been able to increase Open Rates and Click-to-Open Rates across newsletters and various program emails.
I also use MassMailer to create custom and personal emails to program participants for my organization.
Furthermore, I use Salesforce to track our user’s journey to understand the acquisition source, programs, and content that resonate most with our audience.
Marketing Tips and Tutorials
Building systems and managing data is a passion of mine. I want to make marketing easy and effective.
In my spare time, I share my tips and tricks on email marketing, SEO, Pardot, and Salesforce.