I’m best known for my work in email marketing. I’m a Salesforce Certified Pardot Specialist and I create email templates, engagement programs (aka drip campaigns), and build reports using B2B Marketing Analytics. Using data-driven marketing techniques, I’ve been able to increase Open Rates and Click-to-Open Rates across newsletters and various program emails.

I also use MassMailer to create custom and personal emails to program participants for my organization.

Furthermore, I use Salesforce to track our user’s journey to understand the acquisition source, programs, and content that resonate most with our audience.